Wingify
Wingify is the group that brings VWO and AB Tasty together under a single brand: an AI-driven experience optimization platform, more than 4,000 customers, and over $100 million in announced annual revenue.
The Wingify group's platforms:View VWOView AB Tasty
What is Wingify?
Wingify is the publisher of VWO, co-founded in India by Paras Chopra and Sparsh Gupta. On January 20, 2026, Wingify and AB Tasty, the Paris-based publisher of the platform of the same name, announced their merger, led by Everstone Capital. The fund, majority shareholder of Wingify since January 2025, retains control of the merged group, headquartered in New Delhi.
On September 16, 2026, the two companies launched Wingify as a shared brand, with a new website, wingify.com, and a platform presented as an "Agentic Experience Optimization Platform."
According to the publisher, the group exceeds $100 million in revenue, of which about 90% comes from the United States and Europe, has more than 4,000 customers and 700 to 800 employees across 11 offices. Sparsh Gupta leads the group; AB Tasty's co-founders, Rémi Aubert and Alix de Sagazan, are part of the leadership team.
Each of the two platforms keeps its own listing in our comparison: VWO and AB Tasty.
When should you use Wingify?
Wingify is a good entry point for comparing VWO and AB Tasty, or for preparing a contract renewal on either platform.
- Choosing between VWO and AB Tasty based on your team, budget, and personalization needs
- Scoping the product roadmap before a multi-year commitment
- Clarifying the data hosting region: Wingify announces data centers in the United States, the European Union, and India
- Anticipating the arrival of shared features, including Wingz
Key features
Wingify presents six offerings on a shared foundation: Experimentation, Personalization, Analyze, Feature Management, Commerce, and Engage. Wingz, the group's agentic AI layer, supports the entire optimization loop (understand, decide, act, measure, and learn) and shares context across products.
Who is it for?
The group covers two profiles. VWO, with its public pricing and built-in behavioral analysis tools (heatmaps, replays, surveys), suits teams wanting an all-in-one platform and a transparent budget. AB Tasty, with its visual editor, no-code widgets, and advanced personalization, targets marketing and CRO teams at mid-market and enterprise companies, with support in French.
For current customers, the CEO announced an unchanged experience in the short term, followed by a gradual integration and increased investment in AI. No migration or layoffs have been announced.
Benefits
- A sizable player: more than 4,000 customers and over $100M in announced revenue
- Two complementary platforms under one group, VWO and AB Tasty
- Wingz, an AI layer shared across all offerings
- Data centers in the United States, the EU, and India
Drawbacks
- Convergence roadmap between VWO and AB Tasty not yet publicly detailed
- Group headquarters in India: the hosting region needs to be clarified in the contract
- Different pricing models depending on the platform (public pricing at VWO, quote-based at AB Tasty)
What are the alternatives to Wingify?
All tools- AB TastyAB Tasty is an all-in-one experimentation and personalization platform, designed for marketing, product and CRO teams that want to test, personalize and optimize the user experience without relying on development.A/B TestingPersonnalisation
- Dynamic YieldDynamic Yield (by Mastercard) is an enterprise-grade personalization and experimentation platform that enables digital teams to deliver tailored experiences for every visitor, in real time and at scale. By combining advanced segmentation, algorithmic recommendations and A/B testing, it turns every interaction into a conversion opportunity.PersonnalisationExpérimentation
- Insider OneInsider One is an omnichannel customer personalization and engagement platform that enables marketing teams to deliver highly personalized experiences across all digital channels. By combining a built-in CDP, predictive AI capabilities and multichannel activation tools, Insider One helps brands increase their conversion rate, build customer loyalty and maximize customer lifetime value.PersonnalisationOmnicanal
- KameleoonKameleoon is the leading French platform for experimentation and personalization, particularly recognized for the robustness of its statistical engine and the quality of its server-side approach. Thanks to its PBX (Prompt-Based Experimentation) innovation, it offers a major competitive advantage, enabling CRO, product and technical teams to take full control of A/B test management without needing significant dev resourcesA/B TestingPersonnalisation
- OptimizelyOptimizely is the global benchmark for enterprise digital experimentation. Far more than a simple A/B testing tool, it is a comprehensive digital experience optimization platform that covers web and full-stack experimentation, headless content management, personalization and feature management. Now enhanced by Optimizely Agent Platform (formerly Opal), its platform of agents and generative AI capabilities, it is the preferred choice of organizations that want to make experimentation and artificial intelligence the central pillars of their digital culture.A/B TestingExpérimentation
- VWOWingify develops VWO, an all-in-one experimentation platform: A/B testing, heatmaps, replays, surveys and personalization, with public pricing.A/B TestingHeatmaps
