AB Tasty
AB Tasty is an all-in-one experimentation and personalization platform, designed for marketing, product and CRO teams that want to test, personalize and optimize the user experience without relying on development.
What is AB Tasty?
AB Tasty is a SaaS customer experience optimization solution launched in 2009. The platform enables marketing, product and e-commerce teams to test, personalize and deploy experiences on their website or mobile app without relying on development.
With its WYSIWYG visual editor, AB Tasty makes experimentation accessible to non-technical teams while offering advanced capabilities (server-side, feature flags, AI) for product and development teams.
AB Tasty is now part of Wingify. The merger of AB Tasty and VWO was announced on January 20, 2026, and since September 16, 2026, both companies have operated under the common Wingify brand, with a unified platform presented as an "Agentic Experience Optimization Platform", powered by Wingz as its AI engine.
When should you use AB Tasty?
AB Tasty is particularly well suited to companies looking to industrialize their CRO experimentation approach. It is the go-to tool for marketing teams seeking autonomy and speed without depending on developers.
- Establishing a test & learn culture within the company
- Continuous optimization of the e-commerce conversion funnel
- Personalizing the experience based on customer segments
- Testing product features before full rollout
Key features
AB Tasty combines client-side and server-side experimentation capabilities with an AI-based personalization engine, enabling precise targeting of each audience segment.
Who is it for?
AB Tasty is primarily aimed at mid-market and enterprise companies in e-commerce, media and finance, looking to professionalize their CRO approach and industrialize their testing. The tool is particularly popular with marketing, product and growth teams.
Benefits
Autonomous marketing/CRO teams, mid-market e-commerce, need for no-code personalization and widgets.
- Highly polished visual editor and no-code widgets
- Bayesian by default with optional frequentist mode
- EmotionsAI, a genuine differentiator in personalization
- Server-side via Feature Experimentation (SDK for 9+ languages)
- French-origin vendor (Wingify group since 2026), French support, EU hosting
Drawbacks
Data teams who want to inspect and reproduce the stats, programs with very high volumes of concurrent tests.
- No CUPED, limited sequential corrections
- Web and Feature Experimentation as separate modules
- Quote-based pricing, hard to assess before negotiation
What are the AB Tasty integrations?
AB Tasty integrates natively with most tools in the marketing and data ecosystem: Google Analytics, Adobe Analytics, Segment, mParticle, Contentsquare, Hotjar, Salesforce, Dynamic Yield, Tealium, and many others via webhooks or API.
Tool rating
FAQ
Frequently asked questions
A question about your context? Our experts will answer you.
Ask your questionIs AB Tasty suitable for small businesses?
What are the alternatives to AB Tasty?
How much does AB Tasty cost?
Pricing is quote-based, generally starting from several thousand euros per year depending on traffic volume and the modules chosen.
Does AB Tasty slow down my site?
A JavaScript snippet needs to be installed, but AB Tasty offers an asynchronous loading option to minimize the impact on performance.
How can I get trained on AB Tasty?
Welyft offers training certified by CRO experts to help you master AB Tasty in your business context.
What are the alternatives to AB Tasty?
All tools- Dynamic YieldDynamic Yield (by Mastercard) is an enterprise-grade personalization and experimentation platform that enables digital teams to deliver tailored experiences for every visitor, in real time and at scale. By combining advanced segmentation, algorithmic recommendations and A/B testing, it turns every interaction into a conversion opportunity.PersonnalisationExpérimentation
- Insider OneInsider One is an omnichannel customer personalization and engagement platform that enables marketing teams to deliver highly personalized experiences across all digital channels. By combining a built-in CDP, predictive AI capabilities and multichannel activation tools, Insider One helps brands increase their conversion rate, build customer loyalty and maximize customer lifetime value.PersonnalisationOmnicanal
- KameleoonKameleoon is the leading French platform for experimentation and personalization, particularly recognized for the robustness of its statistical engine and the quality of its server-side approach. Thanks to its PBX (Prompt-Based Experimentation) innovation, it offers a major competitive advantage, enabling CRO, product and technical teams to take full control of A/B test management without needing significant dev resourcesA/B TestingPersonnalisation
- OptimizelyOptimizely is the global benchmark for enterprise digital experimentation. Far more than a simple A/B testing tool, it is a comprehensive digital experience optimization platform that covers web and full-stack experimentation, headless content management, personalization and feature management. Now enhanced by Optimizely Agent Platform (formerly Opal), its platform of agents and generative AI capabilities, it is the preferred choice of organizations that want to make experimentation and artificial intelligence the central pillars of their digital culture.A/B TestingExpérimentation
- WebynWebyn is a French conversion optimization solution powered by AI agents. It enables marketing and e-commerce teams to identify what's holding back conversion, generate and test variants, and personalize the experience for every visitor, without involving technical teams.PersonnalisationA/B Testing
- Wingify (VWO)Wingify publishes VWO, an all-in-one experimentation platform: A/B testing, heatmaps, replays, surveys and personalization, with public pricing. Distinct from AB Tasty.A/B TestingHeatmaps
