Heap
Heap is a product analytics platform distinguished by its autocapture approach. It automatically records all user interactions on your site or application, without the need to define events in advance. This retroactive approach allows product and CRO teams to analyze any past behavior, even behavior they hadn't anticipated during implementation. Heap is part of Contentsquare and is now called Contentsquare Product Analytics.
What is Heap?
Heap is a product analytics solution that automatically captures every click, form submission, page change and user interaction, from the moment it's deployed. Unlike traditional analytics tools that require defining and tagging each event manually, Heap collects everything by default and allows events to be defined retroactively via its interface. This unique flexibility enables teams to answer retrospective analysis questions without ever having to wait for a new implementation. Acquired by Contentsquare in 2023, Heap has become Contentsquare Product Analytics: its features (autocapture, Journeys, Web Analytics) are integrated into Contentsquare's Product Analytics product and combine with the rest of the platform, including surveys. Heap customers keep their tools, plan and account.
When should you use Heap?
Heap is particularly well suited when teams want to analyze user behaviors without depending on prior tracking implementation, explore new hypotheses retrospectively, or gain in-depth understanding of the paths leading to conversion or abandonment on a web or mobile application. It is widely used alongside a session replay tool to correlate quantitative and qualitative data.
Key features
A product analytics platform centered on autocapture, allowing analysis of any past behavior without prior configuration.
Who is it for?
Heap is primarily aimed at product and CRO teams at SaaS companies, web applications and e-commerce businesses who want to finely analyze user behaviors without constantly relying on their developers. It is particularly well suited to organizations with fast analysis cycles that need to answer ad hoc questions without waiting for new tracking implementations.
What are the Heap integrations?
Heap integrates with the main tools in the analytics and CRO stack: Contentsquare (proprietary), Salesforce, HubSpot, Segment, Google Analytics 4, Amplitude, as well as A/B testing platforms (Optimizely, AB Tasty) and data warehouse tools (BigQuery, Redshift, Snowflake) for exporting raw data.
What are the alternatives to Heap?
All tools- AmplitudeA product analytics and behavioral intelligence platform that helps product, marketing and data teams understand how users interact with their digital channels.Product AnalyticsData
- GA4Google Analytics 4 (GA4) is Google's web and app analytics solution, which has become essential for measuring the performance of digital properties. Based on an event-driven model and oriented toward privacy, it offers a unified view of user journeys across all channels and devices, while integrating natively with the entire Google ecosystem.Web AnalyticsData
- MixpanelMixpanel is the go-to product analytics platform for product and growth teams who want to deeply understand how users interact with their digital product. Thanks to its event-based tracking model and its analytical power around funnels, retention and cohorts, Mixpanel enables teams to make product decisions informed by precise, actionable behavioral data.Product AnalyticsData
- Piano AnalyticsPiano Analytics (formerly AT Internet) is the leading European analytics solution for measuring digital audience. Designed to meet the strictest requirements for GDPR compliance and data sovereignty, it offers marketing, data and e-commerce teams a precise and reliable measurement of digital performance, without depending on a US player and without compromising on signal quality.Web AnalyticsData
