Piano Analytics

Piano Analytics is an analytics platform, founded in France in 1996 under the name AT Internet and integrated into the Piano group in 2021. It stands out for its absolute precision thanks to real-time data collection without any sampling, even on the most massive volumes. Its European infrastructure guarantees native GDPR compliance and strategic data sovereignty. Finally, Piano Analytics was designed for data synergy: information is collected in a format optimized for reconciliation with other first-party data, facilitating the enrichment of your overall ecosystem without technical friction.

Piano Analytics is the ideal European alternative to Google Analytics 4 for organizations requiring total sovereignty and uncompromising GDPR compliance. It's the tool of choice when you need perfect statistical reliability, without sampling-related bias. Its major advantage lies in its data reconciliation capability with other sources, enabling a unified view of performance. This is particularly critical for sectors like Lead Gen, where traditional Web Analytics tools alone cannot track the entire conversion cycle: Piano enables you to cross-reference digital signals with your own business data to measure your product's real effectiveness end-to-end.

Piano Analytics is aimed at data, marketing and digital teams of organizations that place data sovereignty and compliance first. It is particularly adopted by major media groups, press publishers, retailers, financial institutions, and French and European public bodies that cannot or will not depend on a US solution for their audience measurement.