Addingwell
Addingwell by Didomi is an all-in-one French server-side tracking platform based on GTM Server-Side, acquired by Didomi in April 2025. It is designed to maximize data collection, bypass adblockers and ensure GDPR compliance.
What is Addingwell?
Addingwell is a tagging solution integrated with Google Tag Manager (GTM) that simplifies the transition to server-side tracking and provides preconfigured servers, a ready-to-use tag library and advanced monitoring tools, all from an interface designed for analytics and marketing teams. The tool notably makes it possible to bypass adblockers via a custom CDN, to restore Safari cookies beyond the 7-day limit imposed by Apple's ITP, and to improve site performance by offloading script execution to the server side. Since its acquisition by Didomi in April 2025, the solution has been called Addingwell by Didomi: Event Consent Monitoring displays in real time the consent attached to each request.
When should you use Addingwell?
Developed in France and acquired by Didomi in April 2025 (Addingwell by Didomi), Addingwell is recommended whenever you notice a decline in the quality of your analytics data, particularly due to adblockers, the disappearance of third-party cookies or Safari's ITP restrictions. It is also the go-to tool for advertisers wishing to implement Conversion APIs (Meta, Google, TikTok, LinkedIn) without tying up their technical team on infrastructure. It is particularly well suited to teams wanting a fast, guided and GDPR-compliant production rollout, without managing Google Cloud hosting themselves.
Key features
Addingwell centralizes all server-side tracking needs: infrastructure, monitoring, bypass and compliance, within a unified platform operational within minutes. With the Didomi integration, Event Consent Monitoring allows you to check, for each request, the consent attached to the data sent to platforms.
Who is it for?
SMBs, mid-market companies and large enterprises looking for a premium solution
What are the Addingwell integrations?
Addingwell offers one of the most comprehensive server-side tag libraries on the market, covering the main analytics, media and CRM platforms via their respective conversion APIs.
What are the alternatives to Addingwell?
All tools- Commanders ActCommanders Act is a European marketing data platform, presented as an "AI-Ready Data Platform". Its offering combines PlatformX Server-Side Tracking (tag management and consent), PlatformX Real Time CDP and Adloop Media Optimisation. It enables digital teams to collect, unify and activate their first-party data while ensuring GDPR compliance across all their channels.Tag ManagementCDP
- GTMGoogle Tag Manager (GTM) is Google's tag management solution, entirely free and widely adopted. It allows marketing and analytics teams to deploy and manage tracking tags on their digital properties without direct developer involvement, considerably speeding up the implementation of tracking and data collection.Tag ManagementTracking
