Commanders Act

Commanders Act is a French SaaS solution that brings together three complementary products: PlatformX Server-Side Tracking, an Enterprise Tag Manager for managing tags, server-side tracking and consents without relying on IT teams; PlatformX Real Time CDP, for unifying customer profiles from all data sources (web, app, CRM, offline); and Adloop Media Optimisation, a platform acquired in October 2023, for unified campaign reporting, algorithmic attribution and MMM. Launched in 2022, the X version of the platform (PlatformX) is built on server-side tracking, with over 100 server-side and CAPI destinations and a ready-to-use GTM Server-Side integration. Designed for a post-cookie context and focused on data governance, it enables brands to regain control of their first-party data and activate it effectively across their marketing and analytics tools. On the AI side, Adloop offers Smart Recommendations for bidding strategies, and an MCP server, in closed beta, allows users to query their Commanders Act configuration from Claude or ChatGPT.

This tool is particularly relevant when your organisation wants to structure its data collection in a cookieless environment, centralise tag and consent management, unify multi-source customer profiles, or activate its first-party data to its activation tools (DSP, CRM, email platforms) without relying on third-party solutions.

This solution is aimed at the data, marketing and digital teams of medium and large companies looking to regain control of their data collection in a post-cookie context. It is particularly well suited to organisations operating in regulated sectors (finance, healthcare, retail) with strong GDPR compliance and data quality requirements.