Addingwell

Welyft supports you in implementing Server-side with AddingWell on your collection environment so you can benefit from the main advantages:

The Addingwell solution lets you move your collection environment to server-side with complete simplicity thanks to an all-in-one no-code platform that includes a hosting server for your sGTM, a server monitoring tool to analyze your request performance, an email alerting tool to quickly react in case of a performance drop, and a cookie mapping tool to see the impact on visitor identification.

Since April 2025, Addingwell has been part of Didomi and has become Addingwell by Didomi: the platform displays in real time the consent attached to each request thanks to Event Consent Monitoring.

Better understand your users' journeys on Safari:

With Server-side, you can easily set your analytics cookies in a 1st party context and thus bypass Safari's technical restrictions, which reduce your ability to recognize returning visitors.

Reduce the impact of Adblocks on your analytics tools

Adblocks are widely used, especially on Desktop, and penalize the visibility of your performance; thanks to server-side and Addingwell, analytics requests are executed from your own domain name and are no longer blocked by default.

Reduce the impact of tags on your web performance

Instead of running many tags to different platforms, with server-side you can centralize your collection with a limited number of tags, significantly reducing the impact of tracking on your web performance.

Regain control over the user information sent to platforms.

Implementing server-side lets you add a transformation step for your user information, where you can modify, delete, or reprocess information before sending it to platforms, thus improving your control over your data.

Facilitate the implementation of CAPI use cases

Thanks to server-side & Addingwell, you can securely implement 1st party data sharing features such as the Meta Conversions API (CAPI) to boost acquisition algorithms' ability to understand performance and improve strategies.