DefinitionCRO
Quantitative analysis
Study of numerical data related to user behavior on a website.
Study of numerical data related to user behavior on a website. It uses web analytics tools to measure metrics such as conversion rate, bounce rate, and time spent on the site. Quantitative analysis provides a solid foundation for decision-making in the CRO process.
Quantitative analysis uses numerical data to identify trends, measure performance, and evaluate hypotheses. It relies on key metrics such as conversion rate, bounce rate, and time spent on the site. This method is essential for validating test hypotheses, measuring the impact of optimizations, and guiding decisions based on robust statistical evidence.
Autres termes : CRO
View the full glossary- Behavioral analysisBehavioral analysis is the detailed study of user actions and interactions on a website.CRO
- Qualitative analysisQualitative analysis focuses on non-numerical data, such as customer verbatims, to understand users' motivations, behaviors and frustrations.CRO
- Competitor UX AnalysisStudy of competitors' strategies, strengths and weaknesses as part of CRO.CRO
- CRO (Conversion Rate Optimization)CRO is a strategic process aimed at increasing the percentage of users performing a desired action on a website.CRO
- On-site search optimizationProcess of improving a website's internal search functionality.CRO
- Form OptimizationForm optimization involves simplifying and improving online forms to maximize submission rates.CRO