Mopinion (Netigate Digital)

A SaaS solution born in the Netherlands and dedicated to multichannel digital feedback collection. Acquired in September 2025 by Sweden's Netigate, it has been called Netigate Digital since 8 October 2026, on the same platform, and can now be connected to Netigate Insights to cross-reference digital feedback with other signals (reviews, support conversations). It allows contextual feedback forms to be deployed on web pages, within mobile apps and across email campaigns, with advanced triggering logic (exit intent, time spent, scroll, specific behaviour). The data collected is centralised in an analysis platform offering customisable dashboards, sentiment analysis, NPS and CSAT score reports, and feedback management tools to prioritise corrective actions. Its positioning, specifically focused on digital feedback, makes it a specialised and powerful solution, alongside generalist feedback widgets.

Mopinion is particularly well suited for understanding why visitors abandon a page or a funnel, continuously measuring user satisfaction at key moments in the journey (post-purchase, post-form, post-service), feeding a structured Voice of Customer programme, or enriching CRO optimisation hypotheses with qualitative data taken directly from users rather than assumptions.

The tool is aimed at digital, CRO, UX and customer experience teams in medium and large companies looking to structure their Voice of Customer programme. It is particularly adopted by e-commerce retailers, online service providers and financial or public sector organisations in need of a dedicated multichannel feedback collection tool.