Dialog

Dialog is a conversational chat platform based on generative AI, specialized in supporting online shopping journeys. It enables brands to deploy an AI sales agent capable of answering product questions directly on the page, guiding visitors toward the references best suited to their needs (AI Personal Shopper, through questions or from a photo), and then following up via email and SMS. The same agent can serve as a reference source for AI assistants like ChatGPT, Gemini or Perplexity, and conversation analysis provides product and marketing insights. Unlike traditional rule-based chatbots, Dialog understands natural language and dynamically adapts to user intentions, creating an experience close to in-store advice. The publisher, based in Paris and Barcelona, claims more than 300 client brands.

Dialog is a particularly relevant tool for e-commerce businesses with a large or complex product catalog, for brands wishing to recreate a personalized advisory experience online, or for CRO teams looking to reduce the abandonment rate on product pages and the purchase funnel by eliminating friction caused by a lack of information.

The tool is aimed primarily at e-commerce businesses and brands managing rich and complex product catalogs, as well as CRO and digital experience teams wishing to personalize the purchase journey without mobilizing additional human resources. It is also well suited to sectors where advice plays a key role in the purchase decision (beauty, fashion, appliances, home improvement or industry).