Bazaarvoice
Bazaarvoice is the ideal platform for collecting, managing and distributing customer reviews and user-generated content (UGC). It enables brands and retailers to turn the voice of the customer into a conversion driver across all their digital channels.
What is Bazaarvoice?
Bazaarvoice is a SaaS solution specialised in managing product reviews and UGC content (photos, videos, Q&A). It enables brands to collect authentic reviews, moderate them, then distribute them across product pages, marketplaces and partner retail networks. By centralising the voice of the customer, Bazaarvoice directly helps improve conversion rate, organic search ranking and shopper trust.
In 2026, Bazaarvoice opened up its customer content to search engines and AI agents: the Authentic Discovery API, syndication of reviews and photos to the Google Shopping Graph (Gemini, AI Overviews, AI Mode) and the AI Visibility package, which structures UGC so it can be read by AI crawlers.
When should you use Bazaarvoice?
This tool is particularly relevant for brands and retailers looking to industrialise their customer review strategy, amplify their social proof across multiple sales channels simultaneously, or enrich their product pages with authentic content to improve SEO and conversion.
Key features
Features designed to maximise the collection, distribution and impact of customer reviews across your sales channels.
Who is it for?
Bazaarvoice is aimed primarily at consumer goods brands, e-commerce retailers and e-merchandising teams looking to structure their social proof strategy at scale. The tool is particularly well suited to organisations managing a large product catalogue and multiple distribution channels.
What are the Bazaarvoice integrations?
Bazaarvoice integrates with:
- the leading e-commerce platforms (Salesforce Commerce Cloud, SAP Commerce, Magento, Shopify Plus)
- tag management solutions (Google Tag Manager, Tealium)
- as well as the analytics and CRM tools most widely used by digital teams
