Air360

Air360 is a UX analytics and CRO platform that enables teams to understand real user behavior on their site or app. Unlike traditional analytics tools that provide large volumes of raw data that are often difficult to interpret, Air360 focuses on simplicity: auto-tracking without a tagging plan, retroactive data, and an interface designed for action. The solution is certified cookieless and privacy-first, making it a GDPR-compliant alternative to traditional heatmap and session replay tools. Its interface was entirely rebuilt starting in early 2025, over fourteen months, to deliver directly actionable answers, with an integrated AI layer. Scopes, launched in November 2025, allow you to filter and save sets of users, sessions (for example, an A/B test variant or sessions with rage clicks), or pages. Founded in France in 2017, acquired by the American company Scalefast in 2021 and then bought back by its founder in 2024, the company is headquartered in Tokyo; data continues to be processed and stored in the EU.

Air360 is particularly relevant when GA4 data shows "what" but not "why". It's the ideal tool for preparing and analyzing A/B tests, identifying pain points, or accelerating your CRO program, without tying up development teams for every new tracking need. It's also well suited to e-commerce, travel, luxury, or banking/insurance teams looking to improve their conversion journeys with a comprehensive behavioral view and quick setup.

The solution is aimed at CRO, digital marketing, UX, and product teams at e-commerce, travel, luxury, banking, and insurance companies. Thanks to its no-code approach and quick onboarding, it suits both experienced analysts and less technical profiles looking to gain UX insights without depending on IT. The solution is available for SMEs, mid-sized companies, and large enterprises.