Welyft Impact · invite-only beta
The value of your experimentation program, readable in one page
Your tests produce verdicts, reports and learnings. The Value Hub brings them together and continuously calculates what your program delivers, why, and what to launch next.
- Four pillars: velocity, quality, Value, culture
- Measured gain and projected gain always kept separate
- Tests, roadmap and learnings in one place
The observation
Everyone is convinced that experimentation pays off. Proving it remains manual work.
A question that is recalculated at every review
When management asks what the program delivers, the answer has to be rebuilt by hand, test by test, in a spreadsheet.
An announced gain that's hard to defend
The gain measured during the test and the gain observed after going live diverge. Without visible hypotheses, the figure loses its credibility.
Learnings that disappear from reports
A losing test avoids shipping a bad idea, a neutral test settles a debate. A review focused only on winners erases this value.
The Welyft Impact read
Four pillars to read the value of a program
A sustainable program is judged on its pace, the quality of what it learns, the business value it creates and its reach across the organization. Welyft Impact tracks all four together.
Velocity
« How fast are you learning? »
How many tests you launch, at what pace, and whether this pace is improving: test lifecycle and experimentation bandwidth.
Quality
« Are your tests learning anything? »
The share of your tests that produces an actionable learning. Winning, losing or neutral: a significant, documented test is a learning.
Value
« What does the program deliver? »
The ROI of winners, the losses avoided by losers, and the cost of uncertainty: what it would cost to ship without testing.
Culture
« Who keeps the program running? »
The number of teams and people contributing, and the program's maturity: the indicator that tells whether the program relies on two people or on an organization.
Calculation method
Every figure shows its calculation and assumptions
An ROI holds up in front of a finance department when the calculation can be redone. Welyft Impact exposes the formula, the parameters, and the measured share versus the projected share.
- Winner's curse discount
- Depreciation
- Net margin
- Sales cycle
Measured and projected shown separately
The gain observed during the test and its 12-month projection remain two distinct figures, with assumptions displayed and editable.
Winner's curse correction
An adjustable discount corrects the overestimation inherent in tests selected because they won.
Depreciation over time
The effect of a winning variant erodes over time: the model depreciates it over the duration you set.
A profile per business model
E-commerce or lead gen: net margin, sales cycle shift and media equivalent follow your value profile.
Monthly program cost
The program cost is brought down to a monthly basis so that ROI remains comparable from one period to another.
A documented methodology
Each indicator displays the tests, the rule and the parameters that make it up, and the tool's help section details the method.
Features
From backlog to program review, in one place
Every test entered, every card moved on the roadmap and every insight documented enriches the reading of the program. The operational feeds the strategic.
Velocity, Value (ROI), quality and culture in four tiles, each with its trend and calculation.
- Learning Sankey: each test follows its own path to the verdict
- Cumulative ROI against program cost, with the winner's curse margin
- Daily brief written by Samir, the AI CRO expert
Demo account, fictitious data Value is read across three pillars, each with its own formula.
- Cost of uncertainty: cumulative revenue over 24 months, with test and without test
- Optimization gains, avoided losses and activated insights
- Most impactful tests, ranked by projected revenue
Each indicator gives access to the tests and settings behind it.
- Learning rate, win rate, regression rate
- Test timeline with your events and alert when two tests overlap
- Cycle duration, team capacity and active contributors
A single repository, in table or kanban view, that feeds all the calculations.
- Over 30 columns to choose from, search, sort, CSV import and export
- Test sheet: lifecycle, results, decision and insight
- Kanban roadmap with 8 stages: drag a card to move the test forward
The Welyft CRO maturity grid, filled in with your consultant, tracks the program's progress.
- 57 questions across 5 pillars, from strategy to AI
- Overall score, radar by pillar, strengths and priorities
- Tracking points and short-term commitments
The client context, validated by your team, serves as the basis for each analysis.
- AI analysis of every view in one click, and chat on every metric
- Samir, Welyft's AI CRO expert, available from every page
- Repository: query your account's insights in natural language
The dashboard becomes the backbone of your program reviews.
- Comments and notes on each metric
- Quarterly goals set card by card
- PowerPoint and CSV export, roles by account, brand or country
Who it's for
The client leads, Welyft supports
CRO, product and marketing teams
You track your tests, read the value produced and prepare your decisions independently.
Welyft Consultants
They feed the account, add comments and prepare your quarterly reviews from the tool.
Management and sponsors
An overview and a clear ROI proof, accessible without operating the tool.
Beta
Discover Welyft Impact on a demo account
Welyft Impact is in beta, open by invitation. You explore the tool on accounts with fictitious data, in e-commerce or lead gen, and your feedback shapes the next versions.
- We open your access and walk you through the tool
- Sign-in with magic link or Google account
- Your feedback goes through the button built into the tool
Already have access? Log in to Welyft Impact
Frequently asked questions
- During the beta, access is by invitation only. Each client team accesses its own account, and the Welyft team supports several accounts. Leave your details to request access.