Klaviyo
Klaviyo is the leading B2C CRM, born from e-commerce marketing automation, for DTC (direct-to-consumer) brands and online retailers. Built around fine-grained use of behavioral data, it enables marketing teams to create ultra-personalized email and SMS campaigns that generate directly measurable revenue, with a segmentation granularity that few tools on the market can match.
What is Klaviyo?
Klaviyo is a marketing automation platform specialized in e-commerce, which centralizes customer data collection, advanced behavioral segmentation, and activation via email, SMS, and push notifications. Its strength lies in its ability to synchronize product data, purchase behaviors, and on-site interactions in real time to trigger hyper-relevant communications at the right moment. Every flow, every segment, and every campaign is directly linked to generated revenue, offering very precise attribution of marketing ROI. The platform also integrates AI agents: Composer for marketing and Customer Agent for customer service. Launched in 2012 and listed on the stock exchange in 2023, Klaviyo is now one of the most widely used marketing platforms among high-growth e-commerce brands.
When should you use Klaviyo?
Klaviyo is particularly well-suited for implementing strategic e-commerce automation flows (welcome, cart abandonment, post-purchase, win-back), for orchestrating personalized email and SMS campaigns based on purchase behaviors and product preferences, or for leveraging first-party data to create predictive audiences and maximize long-term customer lifetime value.
Key features
A platform designed for e-commerce, with highly advanced behavioral segmentation and native revenue attribution on every campaign and flow.
Who is it for?
Klaviyo is mainly aimed at DTC e-commerce brands, online retailers, and marketing teams looking to leverage their first-party data to personalize their communications and increase revenue per subscriber. It is particularly adopted by high-transaction-volume brands managing rich product catalogs and recurring purchase cycles, where fine-grained message personalization has a direct, measurable impact on revenue.
What are the Klaviyo integrations?
Klaviyo offers more than 350 native integrations, led by e-commerce platforms (Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento), customer service tools (Zendesk, Gorgias), loyalty solutions (Smile.io, LoyaltyLion), as well as leading analytics and tracking platforms to enrich customer profiles with cross-channel behavioral data.
