Google has just announced that they will be discontinuing Google Optimize in September 2023, and that they have no plans to integrate A/B testing into GA4.
This news has undeniably created some disappointment, but it's also an opportunity to raise the bar on optimization and consider more robust solutions that can enable you to implement advanced usecases such as customer journey optimization.
As a data marketing agency specializing in CRO and CJO, we have in-depth expertise in the selection, implementation and use of tools such as AB Tasty, Dynamic Yield, Kameleeon, Insider and VWO.
We can work with you to understand your needs and objectives, and to assess the maturity of your conversion optimization strategy and the skills of your team.
We can also help you determine the features you need, evaluate existing connectors with your current tools, and provide you with a budget estimate based on your monthly site visitor volume.
All Welyft consultants are certified in a wide range of alternative solutions